Vaccination conversations
Welcome to this resource page designed for the wider healthcare workforce. Whether you are a health visitor, midwife, GP, community nurse, practice nurse, community pharmacist, school nurse, or another healthcare practitioner, your role in promoting vaccination is vital. With immunisation rates declining in some areas of Scotland, effective vaccine conversations have never been more important. These resources are designed to help equip you with the information, tools, and guidance needed to build trust, address concerns, and encourage informed decision-making—helping to protect individuals, families, and communities from preventable diseases.
Impact on public health
Decreased vaccine uptake has direct and serious consequences, including a rise in preventable diseases such as rotavirus, which causes severe diarrhoea in children, and measles, which can lead to complications like pneumonia or meningitis.
Furthermore, reduced vaccination rates can lead to increased reliance on antibiotics to treat secondary bacterial infections associated with vaccine-preventable diseases, thereby contributing to the growing issue of antimicrobial resistance and making it harder to combat infections in the future. These outcomes not only endanger individual health and threaten community well-being they also put additional pressure on the healthcare system.
Delivering the Scottish Vaccination and Immunisation Programme
Vaccination across NHS Scotland is primarily delivered by Immunisation Teams and services such as Women and Child Health and Sexual Health Services. However, the wider healthcare workforce plays a key supporting role, even when not directly administering vaccines themselves.
Mobilising our collective efforts is essential to addressing the complex challenges highlighted in Protecting the Population of Scotland from Vaccine-Preventable Diseases: Vaccination and Immunisation Report.
This report identifies several critical areas that need urgent attention to improve immunisation uptake across Scotland.
Watch the following animation to find out more.
The role of the wider healthcare workforce
The wider healthcare workforce is uniquely positioned to drive improvements in vaccine uptake.
As trusted sources of information, healthcare practitioners have a profound influence on individuals and families.
Their interactions help:
- Strengthen vaccine confidence through clear, compassionate communication
- Remove barriers to vaccination by addressing practical challenges
- Reach underserved communities with culturally sensitive approaches
- Promote equity by tailoring conversations to individuals' needs
- Direct people to relevant resources for informed consent
By creating a supportive environment, the wider workforce can help individuals feel heard and empowered to make informed choices about vaccination.
Making every conversation count
Conversations about vaccines are powerful tools in promoting public health. The C.A.S.E. model offers a structured approach to help healthcare practitioners navigate these discussions effectively.
This model serves as a guide to:
- Confidently addressing concerns
- Providing clear and accurate information
- Showing empathy for individuals’ experiences
Watch the animation to find out how the C.A.S.E. model can be applied in practice.
For more information about the C.A.S.E. model, access the document Improving Confidence in Vaccines: A Guide to Framing Conversations
Collaborating with immunisation teams
The wider workforce also plays a vital role in reassuring individuals that Immunisation Teams have access to learning resources to support those with specific needs, such as neurodivergence or needle phobias.
These teams use tailored approaches, including creating sensory-friendly environments, distraction techniques, or step-by-step explanations to reduce anxiety and foster a more comfortable vaccination experience.
By collaborating with Immunisation Teams, the wider workforce can ensure everyone receives the care and support they need to confidently access and participate in vaccination programmes.
Supportive resources
Supportive, quality-assured healthcare workforce education resources are available to help effectively support individuals including those with diverse needs. These include:
- Person-centred Care Zone
- Equality and Diversity Zone
- Health Literacy Resources
- Trauma-informed Care
- Autism and Neurodiversity Across the Lifespan Resource
Further information
The Immunisation learning site on Turas provides quality assured workforce education resources developed by NHS Education for Scotland in collaboration with Public Health Scotland. These include:
- Core learning resources
- Vaccine specific learning resources
- News in immunisation education
- Useful links
For additional support or guidance, contact your local Immunisation Co-ordinator.
Feedback Form vaccination conversation resources
To help us improve these vaccination conversation resources, we would appreciate if you would take a few minutes to answer some questions.
Your insights will help us improve the quality, usability, and effectiveness of these educational materials.
