The Enhancing Medical Attraction (EMA) Programme forms part of wider Medical Education Reform plans and was established in response to several factors:
An early outcome from the EMA programme has been to launch Your Med Future, a dynamic new section of the NHS Scotland Careers website designed to support young people from all backgrounds in exploring a future career in medicine.
Available now at www.YourMedFuture.NHS.Scot, the microsite will grow to become a cornerstone of NHS Scotland’s wider efforts to grow and diversify the future medical workforce. It brings together practical advice, role models, and accessible guidance to help pupils, educators, parents, and career changers navigate the pathway into medicine—whether they’re just starting to think about it or already preparing an application.
The NES Medical Directorate (through Additional Cost of Teaching) has funded Senior Specialist Leads to work on attraction to undergraduate Medicine from July 2024 through to March 2027. The posts are being managed within the Innovation and Workforce Diversification team in the Academy, Learning & Innovation Directorate.
Each Lead has a regional networking portfolio including Boards, Scottish Medical Schools, and other partners.
Lauren Brown, Senior Specialist Lead (West).
Lauren joins NES with 15 years of experience in employability and skills provision, with a drive to support individuals to achieve their full potential.
Experience of developing industry-education partnerships, most recently as a Regional DYW Lead, brings expertise in talent attraction, employer enrichment of the curriculum and career education.
Jo Haddrick, Senior Specialist Lead (East).
Jo is a qualified careers education specialist with a passion for equity of access, inclusive approaches and technology enabled learning.
After developing and delivering impactful career learning projects locally and nationally in England, Jo spent 8 years designing career development curriculum in HE before joining NES to lead on career learning and development in 20
Our programme considers four areas, all of which are interdependent, and underpin the overarching ambition to support recruitment and retention of a resilient and diverse medical workforce.
If your enquiry relates to a particular geography, please contact your Regional Lead
Lauren Brown, Senior Specialist Lead (West): Lauren.Brown10@nhs.scot
Jo Haddrick, Senior Specialist Lead (East & South): Joanne.Haddrick@nhs.scot