High Visibility Research
Description of using high visibility research as a recruitment and retention strategy.
Overview
Professional undersupply in rural areas is prevalent worldwide. Particularly among young physicians, reluctance to work in rural areas may be related to limited opportunities for education and participation in cutting-edge clinical practice. Two factors possibly related to an increase are the expansion of research and media coverage, particularly post disaster.
How to Implement
Success Factors
Countermeasures for physician undersupply in rural areas may benefit by including a rigorous research program, and media activities. These opportunities can enhance the education of young physicians, potentially contributing to a more attractive working environment and chances for career growth.
Challenges
Funding opportunities, particularly in areas that are not affected by disaster or are smaller in size or remotely located.
The availability of appropriate people to undertake research in the area.
Appropriate publicity and media presence.
Evidence Base
Mid North Knowledge Partnership - http://www.flinders.edu.au/medicine/sites/furcs/in-the-community/mnkp/
Yamamoto K, Ozaki A, Tanimoto T, Leppold C, Kanazawa Y. Solutions to physician undersupply in rural areas: from the experience of rural Fukushima. Rural and Remote Health(Internet) 2016; 16: 4031. Available: http://www.rrh.org.au/articles/subviewnew.asp?ArticleID=4031
Connected to the following framework elements
- Emphasise information sharing
- Community engagement
- Supporting team cohesion
- Relevant professional development
- Training future professionals