Digital Technologies

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Description of using digital technologies as a recruitment and retention strategy.

Overview

Recruitment and retention of qualified physicians and other clinical staff have long challenged rural communities. The effects of information and communication technologies on recruitment and retention of healthcare professionals, is proven to have a positive effect.

Time: 4/5, cost: 5/5, difficulty: 4/5, return: 4/5

How to Implement

Success Factors

"Telemedicine improves access to care not otherwise available in rural settings. Previous studies have found that telemedicine also has positive effects on the work environment, suggesting that telemedicine may improve rural physician recruitment and retention, although few have specifically examined this. Dolea et al. identified telehealth technology as a possibly effective retention strategy in their global review of recruitment and retention of rural healthcare professional. The telemedicine literature indirectly suggests that tele-emergency services may improve the workplace for rural clinicians.

Telemedicine and the implementation of digital technologies can;

  • Reduce professional isolation and workload
  • Facilitate distance learning
  • Avoid patient transfer
  • Facilitate professional networking and establishment of professional relationships


Telehealth is also perceived to decrease workload, by allowing on-call duties to be done from home or shared on a regional basis. This allows the coverage of specialties to be shared by specialists from several hospitals rather than those of a single hospital.

telehealth could support the organization of joint training programs between several rural and remote locations. Such programs could also give exposure to the regions and their medical teams.

 

Challenges

Tele-emergency may adversely affect the relationship between the local caregiver and patient, as they may not have complete trust/confidence in the caregiver. Assuming sole responsibility for the full spectrum of care required by community members can be professionally and personally taxing. Tele-emergency helped relieve pressure for some rural physicians. Many used the phrase ‘second pair of eyes’ to describe their relationship with the emergency medicine specialists in the hub.

  • The cost of the technology can be a significant factor, particularly for smaller centres.
  • Could give the image of a poorly equipped hospital.
  • Risk of malpractice.
  • Insurance companies – will they cover the cost of the consult via telemedicine.
  • Regulations, guidelines and legislation.
  • You can’t get a physical exam (if required) so may not suit all

Evidence Base

Potter AJ, Mueller KJ, Mackinney AC, Ward MM.  Effect of tele-emergency services on recruitment and retention of US rural physicians. Rural and Remote Health(Internet) 2014; 14: 2787. Available: http://www.rrh.org.au/articles/subviewnew.asp?ArticleID=2787

Dolea C, Stormont L, Braichet JM. Evaluated strategies to increase attraction and retention of health workers in remote and rural areas. Bulletin of the World Health Organization 2010; 88: 379385.

https://www.mja.com.au/journal/2015/203/7/providing-lifeline-rural-doctors

College of Family Physicians of Canada, Canadian Medical Association, Royal College of Physician and Surgeons of Canada: National Physician Survey (NPS): Workforce, satisfaction and demographic statistics concerning current and future physicians in Canada. [http://www.nationalphysiciansurvey.ca/nps/home-e.asp]

Romanow RJ: Building on Values: The Future of Health Care in Canada - Final Report. 2002, Ottawa , Commission on the Future of Health Care in Canada

Watanabe M, Jennett P, Watson M: The effect of information technology on the physician workforce and health care in isolated communities: the Canadian picture. Journal of Telemedicine and Telecare. 1999, 5 (Suppl 2): S11-19. 10.1258/1357633991933477.

https://www2.health.vic.gov.au/hospitals-and-health-services/rural-health/telehealth

Connected to the following framework elements

Framework highlighted with relevant elements.
  • Align service model with population needs
  • Develop profile of target recruits
  • Relevant professional development
  • Training future professionals