Making it Work : Recruit and Retain Resource Pack

How to Implement

Success Factors

A marketing perspective offers two important opportunities. Redefinition of the competitive arena in which GPs function as rural general practices so that marketing efforts can target the right audience, and application of a marketing perspective suggests a path forward towards succession planning and guidance for applying a market orientation to deal with perceptions of value, and the inherent the role of satisfaction, practice selections and offerings can be made based on an individual's value bundles.

Challenges

Perceived barriers to rural practice included long working hours, difficulty in getting leave from the practice, a lack of part‐time or job‐share opportunities for women, professional and personal/family social isolation and problems accessing educational opportunities for children and self.    A physician’s spouse is highly influential in the decision to move to, remain in, or leave a rural practice location. Understanding the factors that contribute to, and detract from spouse’s contentment in rural practice, may offer a useful insight. Many international graduates leave behind family and friends in order to pursue a career in a rural or remote location, and as a result, often feel professionally and personally isolated, which can create discontentment.