- Learn home
- National Centre for Remote and Rural Health and Care: Information Hub
- Recruitment and Retention
- Come and Work Here
- Recruitment strategies
- Promoting the area as a good place to work
Promoting the area as a good place to work
Many remote and rural areas are attractive tourist destinations. While this can cause problems (for example leading to high property prices and available housing being bought as second homes or holiday rentals), it also presents an opportunity.
Some community councils use tourist information as a way to plant the idea in visitors’ minds that they could one day come to live and work in this place they find so attractive as a holiday destination. This could include listing local job vacancies in online information and displaying them prominently in visitor information centres. Again this can apply to jobs across different sectors.
Welcome to Ullapool
The Welcome Ullapool website is one example. This approach reflects what we know from research that people who move to a post in a remote and rural area are not always actively looking; sometimes it is a half-formed idea that only turns into action when they chance upon an advert or a news item, or a friend or relative sees an opportunity they think might be of interest and sends it to them.
Some communities, including Ullapool, also have social media pages with a range of job adverts for anyone already actively looking to move to an area.
Work on Skye
The ‘Work on Skye’ website is a collaborative initiative between the Portree and Braes Community Trust in partnership with NHS Education for Scotland. The aim of the site is to showcase the opportunities for living and working on Skye whilst highlighting the challenges and rewards if living in a remote island community.
Bespoke films were commissioned as part of the development of the site which feature islanders talking about their experiences of living and working in the communities on Skye.
