Frieza was appointed as Chief People Officer of Sandwell and West Birmingham NHS Trust in December 2020. Her early HR experience was predominantly in the private sector working for Cadbury Schweppes and Accenture. After undertaking a degree in Human Resource Management BSc, Frieza started her career on the National Graduate Management Training scheme for the NHS where she completed further Post graduate qualifications in field of HR.
Frieza has spent the last 15 years working in senior HR roles in England across multiple NHS environments from acute trusts to community and mental health organisations with extensive STP, ICS and partnership working. Frieza is passionate about widening access and improving staff experience in order to deliver better outcomes.
Frieza said: “I believe outstanding patient experience is intrinsically linked to the creation of cultures in which highly motivated, skilled and well supported staff are empowered to work collaboratively to deliver the best quality care”.