Identify Current Recruitment Processes
It’s important to understand how people in your area currently find out about job vacancies. This helps identify what’s working, what’s missing, and where your community recruitment group can add value.
You can do this by:
- Learn how local people access news and information by identifying the community platforms they use – such as local social media groups, newsletters, radio stations, newspapers, and neighbourhood information pages – so you can share updates and opportunities in the places where people are genuinely looking.
- Looking at how many enquiries each advertised job receives.
- Tracking online activity, such as the number of hits on relevant websites or the number of shares and comments on social media posts.
- Asking new recruits during induction where they first heard about the job.
- Identifying ways the group could support or improve the recruitment process, based on what you learn.
- For example, use storytelling alongside advertising by sharing a short, human story and photo of a local person in the role to show its real impact, then pairing it with the job advert for a more engaging, heartfelt message.
- Creating a short survey for new staff to complete around six weeks after they start, asking about their experience of the recruitment process.
This activity uses local intelligence to close the gap between where jobs are advertised and where people actually look.
