Attraction Subgroup

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As one of four implementation subgroups, the Attraction Subgroup is driving forward actions that support the recruitment and retention of nursing and midwifery professionals. Through inclusive pathways, career promotion and workforce attraction initiatives, the group is helping more people start, stay and thrive in nursing and midwifery careers across Scotland.

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Attracting and Inspiring Scotland's Future Nursing and Midwifery Workforce
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The Attraction Subgroup leads work to strengthen how Scotland attracts people into nursing and midwifery, focusing on developing inclusive education and career pathways, identifying and addressing barriers to entry, and championing the wide range of career opportunities across the professions. 


Outcome 10: Nursing and midwifery careers are attractive, flexible and accessible for new entrants and existing staff.


To support this outcome, the subgroup is developing attraction activity and improving access to information to help more people choose, join and remain in nursing and midwifery careers across Scotland.
Attraction Recommended Actions
Discover the NMT Recommended Actions being progressed by the Attraction Subgroup, and the initiatives underway to strengthen attraction, retention and career development across nursing and midwifery.

Number

Recommended Actions - Attraction Subgroup

36

The Scottish Government with relevant partners and stakeholders will build a sustainable nursing and midwifery workforce that supports and maximises existing pre and post registration programmes.  Integral to this will be the development of sustainable alternative entry routes into nursing and midwifery including part-time routes, earn as you learn, apprenticeship models and fast track routes from relevant degree-educated pools.

37

The Scottish Government, with relevant partners and stakeholders, will develop new entry routes with dedicated funding available to support them. This should prioritise adding to, and not replacing, traditional undergraduate routes.

38

The Scottish Government, with relevant partners and stakeholder will ensure continued widening participation and ensure that the demographic of the future nursing and midwifery workforce mirrors the population and communities it serves.

39

Widening participation must therefore go beyond SIMD (Scottish Index of Multiple Deprivation), be diverse and inclusive and respond to remote and rural needs.

40

The Scottish Government will commission research and labour market analysis that identifies current dynamics and trends in levels of interest in nursing and midwifery careers, taking account of regional variations and any differences between fields of  nursing and professions. This work will be used to identify how any future marketing activity should be shaped and targeted.

41

The Scottish Government will commission evidence based and evaluated career marketing activity that accurately represents and promotes the roles and range of career opportunities that reflect the key pillars of clinical practice, leadership, research and education to attract and retain a diverse range of talent in nursing and midwifery.

42

The Scottish Government will work with relevant partners and stakeholders to ensure nurses and midwives are supported and encouraged to share their passion for their role and career with others, to support attraction and retention, based on their own experience of the challenges and opportunities. 

43

The Scottish Government will work with relevant partners and stakeholders to ensure the consistent, sustainable provision of a range of taster schemes across health and social care that enable people from various backgrounds to experience nursing and midwifery; and, on completion, participants are guided and supported to access careers in health and social care. 

44

The Scottish Government will identify the barriers and enablers to attracting a diverse range of suitable candidates and develop a costed action plan to address barriers. This would include a review of the package of student financial support to ensure that nursing and midwifery students receive the right support to complete their studies.
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