Each and Every Child is a new initiative that aims to transform the current public narrative around care and care experience by identifying and tackling challenging assumptions in wider society. The initiative, which is funded by CELCIS, Esmée Fairbairn Foundation, Life Changes Trust, The Robertson Trust, Social Work Scotland and The Scottish Government, has launched a new ‘toolkit’ that aims to support individuals and organisations to shape how they speak, write and communicate about care experience to shift public attitudes and improve the life chances of care experienced people now and in the future.